After reading about Opensource Obscure’s run-in with Google+ (also covered here), I was pondering the following question: As (presumably) authors writing under pen names and SAG actors who are required to act under a previously unused name would be allowed to use their assumed names on google+, how do they protect their names from misuse.
Certainly, some (at least one) atomic persons have applied for and been granted a trademark (even registered!) for their avatar’s name. Would it be worth registering such a trademark? Would a Servicemark be more apropos for an author? What about “Doing Business As” arrangements? A US federal trademark registration is approximately $300, a state-filed trademark registration is $50 and a DBA in my city is $60 all for various terms, all not counting things like notarization, postage, etc.
I guess the real question isn’t about what is possible so much as what makes sense. Go to it!